Be Spirits

BE SPIRITS

Be Spirits is the international event designed for spirits, no-low drinks, beers, ciders and the mixology of the future.

Be Spirits is returning to Paris Expo Porte de Versailles from 12 to 14 February 2024 in a format extended to 1,500 m2 with a line-up of over 140 exhibitors of spirits and alcohol-free drinks, along with beers and ciders. It also features innovative events and concepts to help decipher new market trends, discover the most mould-breaking products and connect producers, distributors, bartenders and experts, so that they can build the business of the future!

WHAT’S NEW IN 2024

NO/LOW

In 2024, no/low drinks are being showcased to present the latest innovations and over 16 international brands, including de-alcoholised spirits, gourmet infusions and functional drinks. Why not come taste the inclusive drinks of the future?!

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BEERS & CIDERS

The major new feature of the year is the debut attendance by beer and cider. Their consumption has skyrocketed in recent years and they are all-set to join Be Spirits through an eye-popping selection of brands. Make sure your finger is on the pulse.

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THE GO-TO FEATURES

THE INFINITE BAR

Spanning a staggering 40 metres in length, France’s biggest pop-up cocktail bar will play host to 20 renowned cocktail bars – some of the world’s finest – including 3 guest bars from London, Barcelona and Madrid. Brands and mixologists will partner for 3 days to offer visitors their top-flight concoctions.

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CRAFT PAVILION

The area focusing on young talented producers makes its big come-back. A line-up of inspirational and authentic brands ushers in the promise of some memorable discoveries in a party atmosphere.

EDUCATION PROGRAM

The Speakeasy room is the place to go for a blast of talks, panel discussions and masterclasses hosted by international experts from the bar and spirits world. There are short, practical business formats for learning with the greatest, conferences to get inspiration, jaw-dropping masterclasses and daily encounters for bartenders around the world. Basically, it’s the perfect mix!

THEY will EXHIBIT IN 2024

Armagnac Delord

France

COGNAC PAUL GIRAUD

France

Maison Boinaud

France

MAISON VILLEVERT

France

Moderato

France

NONA Drinks BV

Belgium

Whisky Rozelieures

France

THEY TESTIFY

BORIS SHPARBERG

Taigun Organic Vodka – Kazakhstan

“We are very satisfied with our attendance of Be Spirits. We feel the event opens up significant opportunities for us.”

VINCENT BARTHE

Le Club des Marques – France

“As an Armagnac specialist, being at Be Spirits makes perfect sense. The exhibition dates are ideal for launching our new range of ‘pousse
rapière’. WPVP is a major event where we reached out to Europe and Canada.”

FAST FACTS

161

EXHIBITORS

NEW EXHIBITORS

PRODUCER COUNTRIES

1,700

Interested in becoming an exhibitor in the Be Spirits zone?

Audrey Marqueyssat is at your service:

audrey.marqueyssat@vinexposium.com
+33 (0)7 85 56 90 07